College Binge Drinking Not All Just Fun and Games Essay

College Binge Drinking: Not All Just Fun and Games For those who go out and drink in college, it is all about the good times, right? What everyone does not think about is the potential danger that drinking can cause, especially to the astonishing amount of college students who drink heavily on a regular basis. Alcohol abuse is the leading cause of death among teens and young adults, and according to many professionals, the high rate of binge-drinking and its effects on college students and the school or university is the top social issue on campuses. Despite all the attention given to this issue, especially in the past few years, no noticeable improvement has been seen. Drinking has even been called a â€Å"college pastime;† however,†¦show more content†¦Furthermore, 23% of students report frequent binge drinking, characterized as engaging in binge drinking on three or more occasions during the past 2 weeks† (100). Many students also report that they often just drink â€Å"to get drunk.† According t o a recent USA Today article, the number of those who claim this reasoning for drinking excessively has climbed to nearly 50% as of 2001 (Marklein). Studies have proven that although almost half of all students attending are binge drinkers, more in depth research found that certain people are more likely to drink heavily than others. For example, a higher rate of binge drinking can be seen in White, male, and younger students on campus, while the rates for African American, Asian, female, and older students are somewhat lower (Wechsler, PhD and Kuo 1929). Also, most of the alcohol problems on campus often occur within sororities and fraternities, or in dorms that are made up of only freshman because this is where the highest concentrations of binge drinkers can be found (Weitzman 57). High rates of binge drinkers exist also among athletes and sports fans, and in residences with multiple roommates. It has been found that students with ties to jobs, volunteer work, a strong religious community, and family are associated with a decreased risk of heavy drinking (57). When examining a person’s tendency to drink in college, it isShow MoreRelatedBinge Drinking on Americas Campuses2308 Words   |  10 PagesBinge Drinking on America s Campuses On any Friday or Saturday night, the average college student is usually drinking, dancing and out having fun. They typically party with friends at fraternity parties, bars, and clubs; and unfortunately most of these students are underage, consuming excessive amounts of alcohol or Binge Drinking. Binge drinking results in several detrimental outcomes, some are even fatal. Today this type of drinking is rampant on educational campuses everywhere. Large andRead More Binge Drinking On Americas Campuses Essay2203 Words   |  9 PagesBinge Drinking on Americas Campuses On any Friday or Saturday night, the average college student is usually drinking, dancing and out having fun. They typically party with friends at fraternity parties, bars, and clubs; and unfortunately most of these students are underage, consuming excessive amounts of alcohol or Binge Drinking. Binge drinking results in several detrimental outcomes, some are even fatal. Today this type of drinking is rampant on educational campuses everywhere. Large andRead MoreThe Problem With College Drinking857 Words   |  4 PagesThe problem with college drinking is not necessarily the drinking itself, but the negative consequences that occur from excessive drinking. Alcohol abuse takes an enormous toll on the intellectual and social lives of male students on campuses across the country. Almost sixty percent report drinking alcohol every day. 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It is clear that for the problem of binge drinking in colleges to be resolved, it must all start byRead More Will lowering the drinking age solve the problem of binge drinking among college students?2643 Words   |  11 Pagesduring the football game, with our buddies, so on and so forth. Alcohol has been a part of human civilization for hundreds of thousands of years and is linked but not limited to, pleasure, and sociability in many people’s minds. Up until 1984 the legal age for people to drink was eighteen, that age was then raised up to twenty-one in order to reduce the death rate of many teenagers who were dying because of alcohol related problems. Today, many people believe that lowering the drinking age back down toRead MoreEssay on Alcoholism and Alcohol Abuse2432 Words   |  10 Pages Furthermore, it is widely acknowledged that drinking alcohol is a part of the youth culture in America; it may also be understood as a culturally conditioned and socially controlled behavior. In my generation drinking among underage kids is blamed on peers, accessibility, and adulthood. â€Å"Research shows that about 10 million Americans between ages 12 to 20 years had at least one drink last month† (April is Alcohol Awareness Month). Like all addictions, alcohol must first be experimented withRead MoreUnderage Drinking Among Adolescents : Becoming A Problem2554 Words   |  11 PagesUnderage drinking among adolescents is becoming a problem in the nation s youth. The legal drinking age was decided in 1984 for 21 years of age in every state (Wechsler and Nelson 986-992). Although there was a movement proposed to reduce the legal drinking age to 18 in 2008. The movement was proposed from college presidents and universities, which discussed their ideas of the drinking age. Later signing the Amethyst Initiative, leading encouraging debates back and forth trying to lower the legalRead MoreWhat Makes A College?905 Words   |  4 Pagesthousands of students, more th an half of them are about to embark on the most rewarding and fun, yet stressful four years of their life: college. Most of us dream about going to a big, fancy college from the time we learned what a college was, while the rest of us may have just started to get the ball rolling the beginning of our Senior Year. Regardless of how you chose to approach preparing for college, we all know that it is going to be one of the greatest times of our lives. As we grow up and mature

Piaget s Cognitive Theory And Cognitive Development

1) Examine how Piaget’s cognitive theory can help to explain the child’s behavior. Piaget confirms â€Å"Each cognitive stage represents a fundamentally new psychological reorganization resulting from maturation of new functions and abilities† (as in Greene, 2009, p.144). The case Vignette describes Victors’ stages of development through Piaget’s stages of cognitive development as exhibited behavior that occurred during the sensorimotor, preoperational, as established areas. Victor experienced a normal birth. His baby stage and growth period were also normal. However, Piaget states â€Å"Progression from one stage to the next is a function of both biological maturation and the child’s experience and action in the environment† (as in Greene, 2009, p.145). Victor may have also experienced some difficulty understanding if and when his father would return to the family. Piaget states â€Å"reversibility is the ability to follow a line of reasoning back to where it started† (as in Greene, 2009, p. 146). During the concrete operational stage Victor may not have been able to separate his longing for his father from realizing that he was being provided for. Although his parents tried to keep him out of the details of their financial struggles he struggled to fit in. Piaget states â€Å"Development proceeds from logical thought to logical thought, when applied to concrete problems, objects or events† (as in Greene, 2009, p.146). Once Victor was established in his current school, he shiftedShow MoreRelatedPiaget s Theory Of Cognitive Development1289 Words   |  6 Pagesare many great cognitive theorists, but the one that comes to mind is a development psychologist by the name of Jean Piaget. One of his prized declaration was in 1934, where he declared that education is capable of saving our society from collapsing whether its violent or gradual. Piaget had a key effect on education and psychology, and because of that effect he made many contributions to learning and to cognition. One of most im portant contribution was a model that was made by Piaget. This modelRead MorePiaget s Cognitive Development Theory1077 Words   |  5 PagesAccording to Piaget (1957), cognitive development was a continuous restructuring of mental processes due to varied situations and experiencing the world and maturing biologically. His view of cognitive development would have us look inside a child’s head and glimpse the inborn process of change that thinking goes through. â€Å"He was mainly interested in the biological influences on â€Å"how we come to know’† (Huitt and Hummel, 2003). Piaget’s views helps us to have appropriate expectations about children’sRead MorePiaget s Theory Of Cognitive Development1813 Words   |  8 Pages ECH-130 Sociocultural Tables LLlllll Cognitive Development Definition Examples of Application of Concept Strategies to Support and/or Assess Learning Birth to Age 5/Pre-K Piaget Sensorimotor stage: :the first stage Piaget uses to define cognitive development. During this period, infants are busy discovering relationships between their bodies and the environment. Researchers have discovered that infants have relatively well developed sensory abilities An infant who recently learned how to rollRead MorePiaget s Theory On Cognitive Development1449 Words   |  6 Pagesstrengths and weaknesses of Piaget’s theory on cognitive development. It will focus on Piaget’s work highlighting positive attributes and how they’re being applied in modern day and also delve on key limitations of the theory. Piaget was a Swiss psychologist who was interested on why children would give similar but wrong answers in an intelligence test (Vidal, 1994). Based on his observations, he concluded that children undergo sequential cognitive development patterns which occur in defined stagesRead MorePiaget s Theory Of Cognitive Development969 Words   |  4 Pa ges20th century, the development of psychology is constantly expanding. Erikson and Piaget are two of the ealier well known theorist, both being significant in the field. Their belief s are outlined in Piaget s Cognitive Development Theory and Erikson s Psychosocial Development Theory. These theories, both similar and different, have a certain significance as the stages are outlined.Erikson and Piaget were similar in their careers and made huge progressions in child development and education. WithRead MorePiaget s Theory Of Cognitive Development1519 Words   |  7 Pagesrelates to both Piaget and Vygotskian theories in the sense that they describe how the child s mind develops through different forms of stimuli that occur during early childhood. Piaget s theory focuses mainly on things such as; how children think; how the world around them is perceived and how the newly found information is explained through the language they use. Vygotsky s theory however differs as the effects of different forms of social interaction occur in cognitive development such as; internalisation;Read MorePiaget s Theory Of Cognitive Development Essay1790 Words   |  8 PagesCognitive developmental theories provide a framework for understanding about how children act and perceive the world. However, every theory has both strengths and weaknesses. A certain theory may explain one aspect of cognitive development very well, but poorly address or completely ignore other aspects that are just as important. Two well known theories of cognitive development are Piaget’s stage theory and Vygotsky’s sociocultural theory. As I plan to be a pediatric nurse, these two theories willRead MorePiaget s Theory Of Cognitive Development1111 Words   |  5 PagesPiaget’s theory of cognitive development Piaget’s theory of cognitive development was based around his belief that children will develop their intelligence through a series of stages: Sensorimotor (birth – 2yrs), Preoperational (2-7yrs), Concrete Operational (7-11yrs) and Formal Operational (11+). He believed these stages to be invariant, the same stages taking place in a fixed order, and universal, the same for every child regardless of their background or culture. (McLeod, 2015) Piaget believedRead MorePiaget s Theory Of Cognitive Development1325 Words   |  6 PagesJean Piaget developed a systematic study of cognitive development. He conducted a theory that all children are born with a basic mental structure. He felt that their mental structure is genetically inherited and their learning evolved from subsequent learning and knowledge. Piaget’s theory is different from other theories and he was the first to study a child’s learning by using a systematic study of cognitive development. His theory was only concerning the learning of children, their developmentRead MorePiaget s Theory Of Cognitive Development1100 Words   |  5 Pages Piaget s theory of cognitive development, that he developed in 1936, explains how a child constructs a mental model of the world (McLeod). He disagreed with the idea that intelligence was a fixed trait, and regarded cognitive development as a process which occurs due to biological maturation and interac tion with the environment (McLeod). â€Å"What Piaget wanted to do was not to measure how well children could spell or solve problems, but was more interested in was the way in which concepts

My report in school free essay sample

While I was working on the first day, Again, I was at first little nervous on what will possibly the feedback of my boss and co-workers and if my communication skills was enough to convey the messages since I am not so much familiar with tourism but I managed to handle it and I am really proud about because I learned a lot from it. This is something unusual and I am very much proud of while I was doing because this will give me a full information on how to handle calls and other communication skills both oral and written form. They gave me an ample time for doing my work and ssignments as well as sending either via fax machine or emails. I got to learn also on how to get along well with my office mate and co-trainee. I met friends from other schools they are my co-trainees. We will write a custom essay sample on My report in school or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page We are helping each other in doing our assignments so that we can finish our work fast. One of my assignments is getting the positive news happening in Iloilo City in the newspaper and cut them and put it on a portfolio. It is also my assignment in filing documents in the office. I should follow a consistent method for naming files and folders. Next is to store related documents together, whatever their type. It was a big help for me in filing documents because I now do this at home by arranging my books and other stuffs that are related together. My co-worker tour us in other office of City Tourism located in the Iloilo City Hall. It was my first time to go inside the City Hall. We also went to the Iloilo City Hall gallery which to see the city gallery exhibits. There you can also see a short glimpse of Iloilo Citys glorious past and rich cultural heritage. On the third day It is the day that the City Mayor announces that office hours should only be at 3 p. m. because of the coming typhoon. And I was sad that my office time would be shortened. In the morning I was assign to type letters to be given to different persons. After that I also help in printing of application for leave or vacation letters of the employees of the office. They also assigned me to go to the other office to let that person signed the papers. Some of the concepts that I learned in school is of great help to me Just like my omputer subject in where I learned on how to encode things in the Microsoft Office, which is the knowledge that I used in everyday assignments in the office. Something that I am proud of when I am in my OJT is my officemates treat me like I really belong on their workplace. I also gain my confidence in facing other people, when someone ask or inquire in the office I can face them with a smile and entertain them. It was really awesome that I can now deal with them properly because they let me express my thought as well as they do. Soon, my attitude will not be a problem nymore because I learned that being cooperative to someone who is superior or interior to you was no big deal . I learned that being a team player in the office, which will not only help you get more done, but with the cooperation of your co-workers, you will have help in planning and executing projects. OJT it is an important part of my education because with the OJT experience I tend to have a gasp of what is it in the real world or in the company even though I am an trainee I still can see the people who are working and can feel what they feel while working.

Marketing Plan for Oxfam Australia-Free-Samples-Myassignmenthelp

Question: Discuss about the Marketing Plan for Oxfam Australia. Answer: Introduction A business document which can be utilized by any of the business corporation for outlining the marketing tactics and the strategies can be termed as a marketing plan. The above mentioned concept is a broader term and involves a varied range significant approaches and models which are liable in impacting the business environment of the business organization. The document also describes the advertising and marketing efforts which are required to be implemented by the corporation for attaining the long term results. The marketing plan is not a static document like a business plan, it requires timely modifications and changes, as the business grows and also as per the changing trends of marketing (Anheier, 2014). A marketing plan is a detailed description of the activities which are involved in attaining some specific marketing objectives for a time being. It also aids in determining the current position of the business corporation in the market place, targets segmented, marketing mix us ed and also the marketing goals which are to be accomplished. The marketing plan is a formal document but can also be used as an informal one and this makes it very flexible. The main purpose of developing a marketing plan is to set the entity on a specific path in terms of marketing. This document has also been considered as general responsibility from the leaders and the marketing team to lead the entity towards a winning direction. The below executed analysis has been made focus on the marketing plan of Oxfam Australia is an Australian, autonomous, not-revenue driven, common, group based guide and advancement association, and a member of Oxfam International. The business entity believes that all human being and their lives are equal and no individual should live in poverty. Moreover the entity believes that they are on the grounds of empowering the society for tackling the issue of poverty. The below mentioned are the main components on which the marketing plan has been developed . Situational analysis Description of consumers and market The business corporation's target market offers focus to individuals who need help from various worldwide parts that basically depend on the beneficent association's division (Hollensen and Opresnik, 2015). Moreover, Oxfam Australia also concentrates on neediness, education family, and well-being. The association's demands get impacted by different determinants like world's financial conditions and different political events and happenings on the planet like infection flare-up and psychological warfare. In addition, it is likewise vital to stress on the different showcasing arrangements being used by Oxfam in advancing their backings over the world. In the 21st century, both profit and non-profit organizations confront various difficulties. The quick economy condition changes in global and national circle require these organizations to recreate and actualize new destinations, procedures to address the new difficulties. The objectives and systems are valuable for the organization to appreciate an upper-hand. As a non-profit corporation, Oxfam faces different difficulties and changes concerning atmosphere changes alongside its results, financial crises and famines, vitality confinement, worldwide monetary emergencies, weapons multiplication, common assets deficiencies, and urbanization. Market analysis: Pestle analysis For adoption of the above-discussed challenges, the business organization requires to determine the environment and the market factors along with the variable which are liable in impacting the objectives, business directions and tactics (Judd, 2013). These factors are segmented into two major categories .i.e. macro and micro environment which is as follows: Political: There are different political elements that impact OXFAM in assorted ways. Initially, Oxfam has a tendency to take after the Disability Discrimination Act 1995 as they have impaired people who work for the firm. The corporation does not look after who has been working for the firm as it is a charity. Furthermore, the firm ought to likewise withstand the Sex Discrimination Act as the firm is based on charity and they need to acknowledge each individual who needs to be a volunteer (Jungbok, 2015). The law additionally requires the firm to give money to any person who needs both female and male. Finally, the National Minimum Wage Law does not commit the workers who are volunteers to get paid. Economic: The primary factors that influence Oxfam financially are the compensation levels, energy price, and labor demand and supply. Pay levels impact Oxfam in both awful and great ways. It is because workforce within Oxfam are volunteers and the main staff as the manager gets paid for the work done by them. In this way, therefore, there is a need of saving money by keeping the wages as low as conceivable in order to spare the money for the people who are in poverty and suffering. Energy prices affect Oxfam negatively as the firm needs to pay for power and energy which is utilized by them; consequently, this implies that this will lessen their donations. Social: It has been observed that there are no factors which impose effects on the organization as it is totally dependent on charity and also there are no requirements of any kinds of hosting done by celebrities and sports events, as there is no need of advertising or promotion on such a big platform. The corporation can be promoted through T.V and also small scale advertisers can be approached for doing the same. Aging population ha has been considered as one of the factors which stimulate Oxfam and it has also been observed that population has various positive effects of the charitable organizations, as it has been experienced that the old age individuals are found kinder in giving of donations to the charities like Oxfam. Technological: Internet, T.V, and radio are considered as the technological components which are liable in stimulating the business organization (Kotler, 2012). The Internet is used as the platform for making advertisements of the charity events and all other events which are made by Oxfam. Moreover, the official website of the business entity is also made available for the donations, whoever is interested in making charity; they can make use of the online portal and make the transactions. The other products and the services are made available to the consumers through an internet. On the other hand radio and TV is used by the business organizations for promoting the products to the local audience Industry analysis Oxfam is a multinational confederation that includes 17 firms which are operating in 94 economies over the globe for finding solutions to poverty and injustice if any. The main objective of the firm is to aid the individuals in attaining their rights along with managing their lives. The business entity is directly associated with the communities and has been focusing in stimulating them (Lune, 2014). The business entity is focusing on increasing the standard of living of the poor individuals. Moreover, the business corporation is also recognized a significant part of the worldwide developmental organization which is assisting in mobilizing the power of individuals so as to minimize global poverty. The business entity is majorly engaged in equipping the individuals and needed ones with practical and innovative skills as well as resources. Competitors analysis: SWOT analysis SWOT analysis is one of the models which can be utilized by Oxfam for determining the strength and weakness of the organization. This approach proves beneficial in developing the business strategies and plans for tackling with the competitors and sustaining in the business environment. Moreover, this analysis also enables the firm in developing the future plans against the threats and grabbing the relevant and appropriate opportunities. The below presented is a detailed description of the strength, weakness, opportunities and the threats of Oxfam Australia: Strength: Global supporters are considered as one of the biggest strength of the business entity and also the affiliates networks. The goals and values of the business organization are clearly defined and which makes the entity more strong. The organization also has a long and successful program history. Weaknesses The business entity should try to focus more on the safety and security of the employees and the volunteers (Businesscasestudies 2017). Moreover, the corporation is lacking in sense of consistency and accountability throughout the partners and the firm. Competition from the other organizations can also be considered as one of the weakness for the business entity. Opportunities: The business is more into providing commitments to the customers, regarding the services and products. This develops a trust among the clients and the customers and which will increase the goodwill of the corporation. A commitment should be focused towards the missions and the goals of the business entity. Threats: The business entity has been facing problems due to the lack of support of the communities. As the business entity has been working on the charity basis, s there are very fewer employees and volunteers which are committed towards the work. Critical issues The business corporation has been facing some issues due to the failure of the product launch, for instance, the product launch was not as good as expected of the exact loktha paper produced by the mulberry paper. The business organization has been following infringement policy and also the cost structure is also not clear which has been developed as the serious concern for the entity. Oxfam has been facing serious issues from the Bhaktapur craft papers and mulberry papers. Availability of the labor is also one of the main concern for the entity (Beneke and Trappler, 2015). Marketing objectives and Strategies Critical issues Bad quality of products Intense competition due to the competitors like Bhaktapur craft papers Cost structure is unclear Excessive labor cost Untrained labors The below mentioned are the strategies and the plans which should be implemented by the organization in order to provide the solution to the above-presented issues: Improved and better methodologies can be utilized by Oxfam Australia so as to bring enhancements in the quality of the products (Ghiassi, Skinner Zimbra, 2013). This all can be done by adopting contemporary tools and technological mechanisms so ass to implement this strategy. Developing the products and quality and services will automatically enhance the value of the company which develops ways of sustaining in the competitive environment. Provision of proper training sessions for the labors and the workforce so as to develop their efficiency and potential. Adoption of better and improved techniques will enhance the productivity and efficiency of the labors and in-turn the company will be capable of retaining the employees and this will minimize labor cost. Products Oxfam has been referred as a charity brand name and is majorly involved in offering the services to the poor individuals in the economies. The business entity has launched a product by name the name of Ox-lokta paper and the same will be available in the market in the form of bundle or copies (Anheier, 2014). This paper is manufactured from the bark of the trees like evergreen shrubs etc. This paper is of fine quality and can be utilized for various printing and writing purposes and also for producing drawing sheets. The paper is eco-friendly and can is also not harmful to the environment. Marketing objectives Marketing goals and the objectives are the standards which are been prescribed by the management and marketing heads. These objectives are required to be accomplished by the marketing team that too with an effectiveness and efficiency (Berman, 2015). The below presented are the marketing objectives which are required to be attained by the marketing team of Oxfam Australia: The business entity needs to plan for adoption of the contemporary means and mediums of promotions and advertising so as to increase the brand awareness and which will also enhance the market share. To promote the products and services on global platforms so as to maximize the international charities through a partnership with various community associations. Marketing strategies Targeting: The targeting strategies of Oxfam have been developed on the basis of two major segmentation and which are behavioral and cultural segmentation. Behavioral segmentation: The item will be purchased by people who are profoundly proficient (Upson et al., 2012) Medium level use associations basically will utilize this item Cultural segmentation Religion is likewise essential. Essentially utilized by religious individuals in composing otherworldly considerations Targeting alludes to making a gathering or things an objective to be followed up on. At the point when a firm comprehends its objective market, correspondence ends up noticeably less demanding among the firm and the intended interest group. Oxfam magnanimous association target advertise incorporates the people living in poor conditions and requires help from each religion, districts, range, and so on around the globe (Yu, Wang and Brouthers, 2015). The association's objective market additionally focuses on people living bad form particularly young ladies and ladies. Positioning: Situating alludes to a marketing strategy that spotlights on making a brand involve the particular position about the competing brands and clients mind. The traits that get attributed by the customers incorporate its standing quality, the sort of individuals utilizing the items, the strength and weakness alongside any paramount or unordinary attributes represented, the cost and spoke to esteem Oxfam key situating depends on what the firm does, offer and what characterizes Oxfam. The firm fundamental target is to help the destitute individuals, and that treated with shameful acts (Pavlou and Stewart, 2015). The firm offers philanthropies to the needy individuals and helps the individuals who are dealt with unfairness to battle for their rights. Hence, Oxfam is a magnanimous association. Ansoff matrix The business model suggests four major marketing strategies which hinge on the new r the existing products and the services of the business organization. This approach also provides focus on the markets whether it is new or an existing one. All the four strategies are having differing levels of risks and are explained below for Oxfam Australia: Market penetration According to this strategy, the Oxfam will be involved in expanding the market share inside existing business sector portions (Oxfam 2017). This can be accomplished by offering more products and services to the well-established clients or by finding new clients inside existing markets. In this strategy, the business entity will have to adopt a low pricing strategy so as to develop the market share in a new region. Product development In this concept, Oxfam will be making modifications and development of existing products and introduction of new products for existing markets. Product development includes thinking or developing an idea about the requirements of the customers and how they can be addressed so as to provide customer satisfaction. Market development This strategy will require the business entity to adapt better and improved mechanisms for finding new markets and regions for existing products. Marketing segmentation and further segmentation of business sectors distinguish new gatherings of clients. DiversificationThis strategy will be aiding the business entity by moving new products into new markets and regions (Jennifer, Isely Fidel, 2009). It has been considered as one of the most hazardous methodologies. The more the business entity will move far from what it has done in the past the more vulnerability are made. Nonetheless, if existing exercises are undermined, broadening spreads chance. Marketing mix Decisions and Actions Product: Oxfam has been introduced as a charity brand name and is significantly associated with offering the administrations to the poor people in the economies. The business corporation has introduced a new product by name of Ox-lokta paper and a similar will be available in the market as package or copies. This paper is produced from the bark of the trees like evergreen bushes and so on. This paper is of fine quality and can be used for different printing and composing purposes and furthermore to produce drawing sheets. The paper is eco-accommodating and can is likewise not destructive for the earth. Price: Price is the value for the products and the services offered by the corporation and also the success and failure of the product depends on the same (Smith, 2014). The prices of the products in Oxfam Australia differ on the basis of the materials used in manufacturing. For instance, a minimum price of the paper is 5 Australian dollars and a maximum is 25 Australian dollars. Market penetration strategy is the initial strategy adopted by the firm. Place: The major focus of the entity is diversifying the business all over Australia and various strategies are being utilized for attaining this objective (Kaufmann, 2012). Distribution channels like wholesalers, retailers, and outlets are utilized by the corporation to spread its item. The association has additionally reached schools and universities to appropriate its services and products. Promotion: The business entity has been making use of the internet as a major medium of promotion and additionally radio and T.V has been used by the entity for advertising the products and the services (Reich, 2017). Moreover, for making the availability of the products in international markets, contemporary mediums should be adopted. People: The business entity has a limited availability of labor and workforce which are engaged in the processes and operations. Process: The organization is involved in providing services to the poor individuals through the various affiliates spread all over the region. The services are offered on the basis of the issues faced by the individual. Physical evidence: The online portal and the websites are the online means of executing business and it aids in providing relevant information about the firm. Action plan Marketing program Expected outcomes Implementation period Advertisement and promotion through media This will develop awareness through successful media advertisements (Hollensen, 2015) Work In Progress Social media events This will develop and enhance the partnerships and also brand awareness will also be created. Work In Progress Conclusion In the limelight of the above-executed analysis, it has been inferred that the Oxfam has been planning to expand the business which is a non-profit organization and hence the marketing plan for the same has been developed. The marketing plan comprises of various strategies and approaches which are required to be adopted by the business entity in order to attain the desired objectives. This marketing plan will also be aiding in determining the current position of the business entity in the market place. Recommendations Oxfam Australia should make use of effective marketing and promotional strategies in order to create awareness for the services and products in new and global regions. As the organization is facing issues in cost structure, so the entity should develop a clear, better and improved cost structure. Training sessions should be offered to the existing workforce so as to enhance their skills and capabilities. Reflective statement From the above carried out analysis, it has been concluded that the Oxfam has been planning for expansion and hence the above-mentioned marketing plan has been designed and developed. The marketing plan has been segmented in various stages which are described respectively. The first is Part A, which consists of the analysis of the market which is sub-divided into consumers segments, the likes, and perception of the consumers, the purchasing patterns and the trends in the market. The next part includes analysis over the three main factors which are significant for the marketing plan and .i.e. the industry, competitors and company analysis. For describing these factors use of the approaches such as Pest and SWOT has been adopted by the entity. And at last of this part, the critical issues faced by the organization have been discussed. The below mentioned are some of the issues which are presented in the marketing plan are considered as significant one: Bad quality of products Intense competition due to the competitors like Bhaktapur craft papers Cost structure is unclear Excessive labor cost Untrained labor The next is Part B, which comprises of the marketing strategies and the objectives which are essentially required to be attained by the business corporation. This part is subdivided into several parts respectively. First, the critical issues are linked with the strategies and then the recommendations over the same are presented. The further analysis consists of the description of the products offered by the entity, the marketing objectives which are pre-determined are required significantly attained. Next, the marketing strategies are mentioned which includes targeting strategy through which the business entity will be attaining the consumers and further the positioning strategy has been described through which the firm will establish the products and services in markets and new regions. The next is the Ansoff matrix which has been described for the marketing strategies which can be adopted by the organization while entering new markets. The further report comprises of marketing mixe s which include the 7 Ps. This approach will enable the business entity to develop the product and establish the market for the same in the new regions and all over Australia. And at last, an action plan has been developed for overcoming the issues and the difficulties which are being faced by the business organization References Anheier, H.K., 2014.Nonprofit organizations: Theory, management, policy. Routledge. 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