Unethical Ads Due to the Introduction of Reference Ads

Unethical Ads Due to the Introduction of Reference Ads Free Online Research Papers Introduction One of the most important contributors to the success of consumer products is advertisements and the perception that these ads create in people’s minds. People are exposed more to television ads and hence are more influenced by them. This influence is known and hence well taken advantage of by advertisers. They tend to drum a message into the consumer’s mind to manipulate their acceptance of the product. Study says that if a message is drummed into us enough, whether consciously or unconsciously, it is likely to have an effect (J.E.Gratz The Ethics of Sublimal Communication). Does this indicate that consumers remember every ad they see, or atleast the ones that have had an impact? Study also suggests that people tend to take ads personally and subconsciously rate them as good or bad on the basis of many parameters. Infact the public’s views towards advertisements are copiously negative (e.g., Bauer and Greyser 1968, Mittal 1994). Negative information is also more diagnostic than positive information, meaning the consumers put greater weight on it in their brand judgments (Ahluwalia, Burnkrant, and Unnava, 2001). This therefore says that consumers tend to remember the effect of a negative ad. On the other hand studies suggest that consumers have less retention power when it comes to advertisements. When there is time difference between two ads and the time interval in laced with other learning (other ads) then the consumer’s recollection of the first ad is inhibited (e.g., Raymond R Burke and Thomas Skrull Competitive Interference and Consumer Memory for advertising; Melton and Irwin, 1940). Is it therefore possible that the perception of an ad changes when the ad is compared with another ad, especially a ‘negative’ one? Does the introduction of a reference ad change the perception about an ad that was erstwhile perceived to be negative, into a lesser negative one, or, maybe even, positive? A reference ad can be defined as any ad in relation to which other ads are seen. (Contextual effects of reference pricing in retail advertising- Abhjit Biswas and Edward A Blair). This research has been conducted to understand the change in the perception of unethical ads because of an introduction of a reference point. A simple way of checking this is to note the initial perception of an unethical ad and then take a second rating of the same when shown against another unethical ad (determined by the ratings of the control group) and compare the two to see if there is any change. This will show very clearly that the perception about an ad changes when the reference point has been introduced. What also needs to be checked is if there is any other factor contributing to this change in perception. Factors such as gender, (Females perceptions of offensive advertising: The importance of Values, expectations and control – Timothy P Christy) etc. may influence the perception of an ad but not the change in perception. This has been taken into account by having equal representation in the sample at every level. If our hypothesis is proven right, then this study will enable ad-makers to understand how to position their ad along with those of their competitors’ or other products’, such that the perception of consumers towards their ad is more tolerant when compared with the competitor’s ad especially when the decision is based on towing the fine line between humour and vulgarity. Methodology The research started out with the selection of five unethical advertisements. They have been determined to be unethical based on a previous study conducted by Dwane Hal Dean in ‘After the Unethical Ad – A comparison of Advertiser Response Strategies’ ‘†¦There is a large body of literature on advertising ethics. Among other topics, papers have addressed the ethicality of political attack ads, the use of sexual appeals in print advertising, the use of fear appeals in advertising, lottery advertising, the use of questionable environmental claims to sell products, the use of reference prices in advertising, the uses of cookies and spamming in electronic media, advertising that targets children, advertising that stereotypes minorities and alcohol advertising that specifically targets low income minority populations.’ Hence we selected five advertisements depicting sexually explicit scenes, brand wars, over-hyping of the product, The ads also were: 1. Well known brands available in India too 2. Ads with unethical connotations; unethical per the standards defined in the research paper cited earlier 3. Brands that are relevant to our sample – youth 4. Brands that are leaders in their respective segments The sample size has been determined as follows: D =  ± 0.5, ï  ³ = 3.5, z = 1.96 (Confidence interval of 95%; Precision and reliability (acceptable confidence level) required: D =  ± 0.5) n = 190(approx) Determination of ï  ³ Estimating Variances for Rating Scales used in marketing research Source: â€Å"Sample Size Tables for Significance Tests,† Research on Research 45 (Chicago: Market Facts Inc. , undated) Number of Scale Points Typical Range of Variances 3 .67 4 1.0 5 1.8 6 2.5 7 3.5 8 4.0 9 5.0 10 6.0 The sample includes MBA students in the age group of 21 – 24 yrs Research Design This research involves testing the difference in scores when a respondent is shown the ad individually and in comparison with another. Hence we would need two groups, one experimental and one control. The research design being used is Posttest-Only Control Group Design EG: R X O1 CG: R X O2 The treatment effect is thus obtained by: TE = O1 – O2 Pretest The pretest was conducted on a sample of 50 students. Five groups of ten students were shown five ads determined unethical as per the research stated earlier. Ratings were on a semantic differential scale of 1 – 7 with 1 being Unethical and 7 being Ethical. In our differential scale, throughout the study, we have used 1 as Unethical and 7 as Ethical as this would eliminate the interviewer’s intention of wanting the scores to tend towards Unethical (if it is placed on the right side as against the general tendency to have a negative on the left side and a positive on the right). On the basis of this data the following scores were obtained: Advertisements Ratings (sum of ratings of each group) Fair and Lovely Pepsi Microsoft Levis Pepsi It is evident from this that Fair Lovely, Pepsi and Microsoft were voted as the three most unethical ads. Further study was done on the basis of these three ads. Control Group Three control groups with 20 students each were randomly selected and shown the three ads separately and asked to rate them on the semantic differential scale mentioned earlier. They were shown the ad in a closed room, with no other intervention. The ads were shown once and the respondents were asked to rate it. The mean score of the ratings given by each control group is as below: Control Group Advertisement Mean score 1. Microsoft 3.5 2. Pepsi 3.45 3. Fair Lovely 3.65 Experimental Group The experiment group consisted of 20 students each and six such experiments were conducted. Students shown two ads and their ratings for the same were noted on a single data sheet on the differential scale mentioned earlier. There was no break between the ads and the respondents did not rate each ad separately. They were specifically instructed to rate both the ads together after seeing both the ads. No other instructions were given to them. Here the first ad shown becomes the reference point for the second ad. The intent is to compare the scores of the second ad thus tested with the scores received for the same by its control group. The mean score of the new ratings thus developed is as below: Reference ad Second ad in the control group Microsoft Pepsi Fair Lovely Microsoft 4.35* 4.15 Pepsi 3.45 4 Fair Lovely 3.95 3.6 * Interpretation of score: The Microsoft ad got a mean score of 4.35 when it was shown after the Pepsi ad. The Pepsi ad is the reference point for the Microsoft ad. Analysis Our hypothesis is as follows: H0:  µ1 =  µ2 The means of both the samples (control group and experimental group) are the same. There has been no impact of the reference ad HA:  µ1 ≠   µ2 The means of both the samples are not equal. The reference ad has had an impact A simple comparison of means show the following information: Microsoft Ad: Case Processing Summary Cases Included Excluded Total N Percent N Percent N Percent cg_exp_microsoft * seen_notseen_refad_microsoft_group 60 100.0% 0 .0% 60 100.0% Report cg_exp_microsoft seen_notseen_refad_microsoft_group Mean N Std. Deviation not seen 3.50 20 1.469 seen pepsi 4.35 20 1.899 seen fair 4.35 20 1.496 Total 4.07 60 1.656 Pepsi Ad: Case Processing Summary Cases Included Excluded Total N Percent N Percent N Percent cg_exp_pepsi * seen_notseen_refad_pepsi_group 60 100.0% 0 .0% 60 100.0% Report cg_exp_pepsi seen_notseen_refad_pepsi_group Mean N Std. Deviation not seen 3.45 20 2.012 seen micro 3.45 20 1.849 seen fair 3.60 20 1.957 Total 3.50 60 1.909 Fair Lovely Ad: Case Processing Summary Cases Included Excluded Total N Percent N Percent N Percent cg_exp_fair * seen_notseen_refad_fair_group 60 100.0% 0 .0% 60 100.0% Report cg_exp_fair seen_notseen_refad_fair_group Mean N Std. Deviation not seen 3.65 20 1.981 seen pepsi 3.60 20 1.392 seen micro 3.95 20 1.731 Total 3.73 60 1.696 There is an apparent difference in the means of the scores of the control groups and the experimental groups. This could mean that the ethical perception of the ads in the minds of the consumers. However this does not prove that the change in perception has been due to the introduction of another unethical ad. There is no explanation of the relation with the reference ad. To understand this further we did an ANOVA. On conducting an ANOVA test these were the results obtained: Microsoft Ad: ANOVA cg_exp_microsoft Sum of Squares df Mean Square F Sig. Between Groups 9.633 2 4.817 1.805 .174 Within Groups 152.100 57 2.668 Total 161.733 59 Pepsi Ad: ANOVA cg_exp_pepsi Sum of Squares df Mean Square F Sig. Between Groups .300 2 .150 .040 .961 Within Groups 214.700 57 3.767 Total 215.000 59 Fair Lovely Ad: ANOVA cg_exp_fair Sum of Squares df Mean Square F Sig. Between Groups 1.433 2 .717 .243 .785 Within Groups 168.300 57 2.953 Total 169.733 59 Our significance level p is .05 and here in all the three cases, the significance is greater than p. Hence we will not reject H0 Therefore the conclusion is that there has been no impact of the reference ad on the perception of another ad. Conclusion Our study has proved that there is no relation between the perceptions of two ads on the consumer’s mind. The ethical perception of one ad does not alter the ethical perception of another ad which would have erstwhile been thought to be equally or more unethical. Our study said that Negative information is also more diagnostic than positive information, meaning the consumers put greater weight on it in their brand judgments (Ahluwalia, Burnkrant, and Unnava, 2001). Here it is apparent that an unethical ad is rated as negative by the consumer. They may even remember the ad, but the depiction of a more unethical ad does not make the former ad positive. The negative impact or perception of an ad remains. We attribute this lack of change in ethical perception of an ad even with the change in reference point to the fact that an unethical ad, no matter how slight or grave it is, is not compared to another one. Once the consumer/viewer mentally rates the ad as unethical, nothing can change his perception of the same. Hence it would be wiser for an ad-maker to refrain from offending the sentiments of his viewers, in the pretext of being humourous or different. This survey was conducted on the youth, who are generally perceived to be more tolerant or accepting towards ethical/unethical issues in ads. If their perception of an unethical ad remains unchanged by another ad then it strongly points out the fact that ethics or values that people hold dear cannot be manipulated by ad-makers or marketers. References J.E.Gratz The Ethics of Sublimal Communication Bauer and Greyser 1968, Mittal 1994 Ahluwalia, Burnkrant, and Unnava, 2001 Raymond R Burke and Thomas Skrull Competitive Interference and Consumer Memory for advertising Melton and Irwin, 1940 Contextual effects of reference pricing in retail advertising- Abhjit Biswas and Edward A Blair Ethics In Advertising Ideological Correlates Of Consumer Perceptions – Debbie Treise, Michael F Weigold, Jenneane Conna and Heather Garrison The Influence of Positive Moods on Brand extension Evaluations – Michael Barone, Paul W Miniard, Jean B Romeo An Examination of Consumer’s Perceptions of Purpose and Content of Corrective Advertising – George E Belch, Michael E Belch, Robert B. Settle and Lisa M D Lucchi Being ‘Effective’ in Branding?  ¬Ã¢â‚¬â€œ Adrian Zambardino, Ogilvy Advertising, UK and John Goodfellow, London Metropolitan University, UK Consumer Perceptions of Promotional Activity – Aradhna Krishna, Imran S Currim and Robert W Shoemaker The Influence and Context of College students’ Perceptions of Advertising Offensiveness – Timothy P Christy, University of Oregon, Eugene OR Eric Haley, University of Tennessee, Knoxville, TN Research Papers on Unethical Ads Due to the Introduction of Reference AdsResearch Process Part OneMarketing of Lifeboy Soap A Unilever ProductRelationship between Media Coverage and Social andAnalysis Of A Cosmetics AdvertisementMoral and Ethical Issues in Hiring New EmployeesIncorporating Risk and Uncertainty Factor in CapitalThe Relationship Between Delinquency and Drug UseEffects of Television Violence on ChildrenPETSTEL analysis of IndiaAnalysis of Ebay Expanding into Asia

Managing the risks of organizational accidents by James T. Reason Essay

Managing the risks of organizational accidents by James T. Reason - Essay Example As the above diagrams elucidate there are layers of defenses placed at every step of operation. When a latent error happens due to at one stage the next operating layer has defenses so that the mistake is not passed on in the chain of procedures. Only when all the layers of operation fall in line to allow for the lapse to carry on does the entire system come crashing down. The first chapter on "Hazards, Defenses and Losses" brings to light the type of errors (human or organizational) that may occur, the precautions or defenses a person or an organization may take in order to prevent them. Also talked of are the tangible and intangible losses that have to be borne. "The Human Contribution" is a chapter devoted to the prospect of human error. Though the book in its entirety does not hold individuals responsible for a systemic failure, the many times human errors led to large scale mishaps are explored here. Important examples include the Apollo 13 slip-up, Glenborough disaster, Three Mile Island nuclear reactor accident etc. "Maintenance cans Seriously Damage your System" is a misnomer as the author presents sets of bad maintenance leading towards the damage of the entire structure. It is a continuation from the previous chapter of the human factor responsible for great errors. "Navigating the Safety Space" is a chapter wherein the author forays into the amount of leeway allowable to a system before it crashes. The next four chapters are useful instruction guides to policy makers; design engineers etc. to make for defect minimizing systems. In "A Practical Guide to Error Management" the author writes on the hands down approach to managing errors. The chapter "The Regulator's Unhappy Lot" explains the measures and methods of restructuring an organization to steer clear of catastrophes. Chapter 9, "Engineering a Safety Culture" suggests a whole lot of relevant arguments for creating a safety culture within an establishment. "Reconciling the Different Approaches to Safety Management", the final chapter calls upon managers, engineers and the maintenance people to adapt to appropriate safety techniques in order to avoid the risks of ending up with a disaster financially, materially or otherwise. Critique: The book is a compulsory read for all personnel working in risky atmosphere, hazardous industries etc. The author has used all his expertise in dealing with the issue of accident negation or at least reduction. Strengths: The strength of the book lies in its simplicity. The easy to understand language and lucid style make it a universal reference guide for managers and workers alike. Weaknesses: Apparently there appear no

Business Financing and the Capital Structure Assignment

Business Financing and the Capital Structure - Assignment Example The total cost of each resource has to be determined and summarized. On the basis of the summarized reports of cost of resources, a budget will be prepared by the finance and accounts department which would help the organization to determine next course of action (Summers, 2011, pp.2-11). Working Capital Management Proper working capital management is necessary to carry out day to day business operations. It is defined as the difference between current assets and liabilities. Thus, the objective of working capital management is to maintain a balance between current assets and liabilities. Positive difference or surplus funds can be used to make planned expenses such as payment of short term obligations and salaries. The working capital is negative or deficit when the current liabilities exceed current assets that would require the firms to borrow short term funds in order to manage the deficit (Ganesan, 2007, pp.1-2). When the working capital is positive, the firm would have surplus short term funds which can be invested in the money market instruments. The maturity of money market instruments are less than one year and hence investment in money market is less risky. This is because, the status of any business can be more or less accurately predicted in short term whereas the same becomes uncertain as the maturity increases due to increased chances of borrower to default. Some important money market financial instruments are discussed as follows: Commercial papers (CP) – They are issues by highly rated corporate entities and classified as short term unsecured promissory notes issued at discount and redeemed at face value. Certificate of Deposit (CD) – It is similar to ordinary time deposit differing only in maturity period and interest rates. They are issued by banks and the interest rates are generally higher than savings deposit rates. Municipal notes – Short term financial security issued by municipality in expectation of tax receipts as revenues. Treasury bills – They are debt instruments issued by the government whose maturity ranges from 3 to 12 months. Repurchase agreements – they are short term loans that are arranged by an investor to whom securities would be sold with an agreement to repurchase them back on a future date at pre-determined fixed rate. Thus, a corporate organization may park their excess generated from efficient working capital management in above discussed financial instruments that are liquid and used as marketable securities. Financial Instruments of Securities Market Every organization invests capital in business to finance its operations and generates goods and services to meet demands and earn profit. As the business expands its operations more funds are required to carry out business objectives. The financial sources may be broadly classified into equity and debt. Funds can be raised from these sources in the financial securities market. The securities market may be furthe r divided into primary or secondary securities market. In the primary securities market only those securities are issued that are participating in securities market for first time and the process is known as IPO (Initial Public offering). The secondary market is a place for traders who buy or sell differ securities.

Individualized Education Program Essay Example for Free

Individualized Education Program Essay All students have a right to education and safety at the expense of the school that he/she attends, including students with special need that requires special situation with no additional cost. Having such a diverse student body, an administrator would need to have an understanding of the legal ramification that is included in disciplining and accommodating special education students academically. All students have a right to be educated and in education there is a needed to become cautious that a special educational student can be expelled and/or suspended for being offenders of the school disciplinary code of conduct, like all other students. Also, staff and administration must become aware of the procedures of the IDEA in discipline students of special needs. This paper will discuss the disciplining of a special education students and if the disciplinary action taken to discipline a students was appropriated according to the special education laws. Student of special needs has multiple office encounters that surface into referrals due to unacceptable behavior in the instructional classrooms environment as well as other area of the school. For example, the students of special needs were standing out outside of a classroom. The students and other student was engaged in an argument begin to push and shove each other. The one student agreed but the other special needs student through a punch at the other student. A teacher grab the student, however the special needed student continue the confrontation and teacher lead him away. Further, at the beginning of the year the special needs student was reassign to the school due to behavior at local school. The student is a high school student and test data is showing that the student is behind three grades levels. The student refuses to completed work and continues to interrupt the learning environments. Added, the students show high level of frustration toward the instructor when periodically. The student attends class daily without pencil/pen or paper. Student has shown aggressiveness of verbal and physical threats toward other students in the classroom as well as disrespect toward staff. The students has been tested and identified as having an Emotional Behavior Disorder (EBD). The student show little progress in developing relationships with the dean of students, social worker, and other staff members such as the ESE staff at the school. The student have several alarming emotional concerns that differ from one incident to the next, and on different levels of how serious of the students disability is, therefore, interrupting the whole educational process. Moreover, the student is showing behaviors of withdrawals and isolation. Students with this disability experience a lot of tribulations when it comes to maintaining any relationships involving their peers or adults. It is possible that many of them will have a medical diagnosis. This particular student is very disruptive in class on a daily basis and has a hard time focusing and capturing the content being instructed. The student parent feels challenged and pushed beyond measure in addressing the student’s behaviors toward the classroom environments and his education. She empathizes for the child because his father past when he was younger and she have not remarried. She believes that the students are not just having few bad days, along with having a hard time adjusting to the change of not having a father nor sibling to express thought too. The teacher perspective of the situations was as follows: the student needs to build skills in areas of respecting other space and cooperation. She believes that overall the special needs student is a great students when desire to be. Added, after learning the student background the teacher believed that student needs counseling to address the student’s deeper emotions, which are preventing the student from becoming successful in the classroom. The student attention seeking has become a great distraction; as well as the student’s action has presented a safety hazard for other students and staff. The administration staff decided to reassign the student (without notifying the parent) to an alternative program. When investigating the incidents in the hallway, the finding showed that that the student is at- risk to himself as well as fellow students and staff members. The suggested program presents an opportunity of preventing him from dropping out of school, providing the student with another option of educational. This reassignment will serving as a disciplinary consequence, which provides the student time to address behavioral remediation. Although, the students feels that this is not the place he want to go. He refuses to agree to the reassignment. Student further express that he will not be going to the school for remediation. Although the school acts in the best interest of the majority; the school was out of compliance because according to the Federal government’s No Child Left Behind legislation (NCLB), the school has violated the student right to choose. The No child Left behind Legislation insists that a student is entitled to choose the reassignment school. Further, all parents/guardians must be inform of the change. Additionally, as part of the compliance with the NCLB legislation, any student who is a victim of a violent crime will be offered an opportunity to seek a school choice transfer rather than an alternative program. Because the school did not contact the parents to inform her of these interventions that the Student Support Team suggested. They did not provide the parent the right to be informed of all the information and how they are protected under three significant federal statutes: the IDEA, the American with Disabilities Act of 1990 (ADA), and the Rehabilitation Act of 1973, Section 504 (Essex, 2012). Moreover, the ADA protects individuals whom have one or more physical or mental deficiencies, have a record of such impairments and are regarded as currently having that impairment. The individual must also qualify for the position, or program that is in question in order to be protected under the ADA. The Section 504’s criteria for protection are identical to those stated under the ADA. All of these laws are set in place to act and use as a guideline for any student with special education needs. If this issue was to be brought in front of a judge, most likely the ruling would be in favor of the parent and student. HONIG, California Superintendent of Public Instruction v. DOE, et al. (1988). Strong decision in school discipline case on behalf of emotionally disturbed children who had academic and social problems. Court clarified procedural issues designed to protect children from school officials, parent role, and stay put, that schools shall not expel children for behaviors related to their handicaps. Doug C. v. Hawaii (9th Cir. 2013) On June 13, 2013, the U. S. Court of Appeals for the Ninth Circuit issued an important decision about parental participation at IEP meetings. Pete says that All special education staff who conducts IEP meetings should be familiar with this landmark ruling about IEP meetings and parental participation. Another area the school fails to address staff touching students or allowing another student to touch another student could motivate a law suit. In the case Pitasky, 1995, a law suit was filling against school personal. In this case if a student inquired injuries, either physical or emotional, that occurs either accidentally or intentionally, from the fight. The school could be accounted for wrongful actions and to deter such actions in the future (Fisher, Schimmel, Kelly, 1995). In closing, all students have a right to education and safety at the expense of the school that he/she attends, including students with special need that requires special situation with no additional cost. It is important to maintain collaborative support system between the school, family, and community to ensure a positive outcome to maintain a productive and effective educational environment. In the educational arena are many of special need students in educational programs whom are employed and will be able to function as productive citizens, with the proper services and procedures that are available. Courts have acknowledged that schools cannot guarantee the safety of all students (Mawdsley, 1993). Schools officials and school personnel, however, may have legal liability when a student is injured either by a deliberate action or negligence by a teacher. References Doug C. v. Hawaii (9th Cir. 2013). Retrieved fromttp://www. wrightslaw. com/caselaw. htm Essex, N. (2012). Religion and the Public Schools. In Fossel, M. Holstein, N. (Eds. ), School Law and the Public Schools: A Practical Guide for Educational Leaders (5th ed. ) HONIG, California Superintendent of Public Instruction v. DOE, et al. (1988). Retrieved from http://www. wrightslaw. com/caselaw. htm Mawdsley RD. Supervisory standard of care for students with disabilities. West’s Educ Law Q. 1993; 2:421–433. Quoted in: Yell M (2001).

Odour of Chrysanthemums as a Classic Essay -- Odour of Chrysanthemums

Odour of Chrysanthemums as a Classic    The claim that "Odour of Chrysanthemums" is a well-crafted story is hardly brave or risky, for many would agree. For instance, the man who in a sense discovered Lawrence, English Review editor F. M. Ford, said this about "Odour of Chrysanthemums": The very title makes an impact on the mind. You get at once the knowledge that this is not, whatever else it may turn out, either a frivolous or even a gay springtime story. Chrysanthemums are not only flowers of the autumn: they are the autumn itself. . . This man knows what he wants. He sees the scene of his story exactly. He has an authoritative mind. (Ford 257) As a fiction editor, he is quite receptive to Lawrence's descriptive gifts. He is impressed with Lawrence's sense of purpose. But readers needn't assess the short story by Ford's methods alone. Modern readers have a very different perspective than Lawrence's contemporaries, ensuring that many different analyses of "Odour of Chrysanthemums" are possible. However, the plot itself is very simple. In the 1914 version, Elizabeth Bates spends most of the story waiting for her husband to return from the mine, fretting that he is once again dallying at a favorite pub. His coworkers drag him home, but he is not in a drunken stupor. He is dead, suffocated in an accident at the mine. Initially it seems that the moment when Elizabeth learns that her husband is dead is the story's climax. However, this is not the story's most riveting moment, for Lawrence's foreshadowing has already given this ending away. Elizabeth often unknowingly hints at the coming death, saying, "They'll bring him when he does come--like a log" (Lawrence 290). The real surprise comes after the reader discove... ...e sense alone. This idea reflects people's deepest fears, or perhaps evokes new ones. "Odour of Chrysanthemums" is not successful and shocking because of particularly beautiful writing, realistic characters or even a surprise ending. It is shocking because of a surprise thought.    Works Cited Lawrence, David Herbert. "Odour of Chrysanthemums." D. H. Lawrence: The Complete Short Stories (Vol. 2). New York: Penguin Books, 1976. Bolton, James T. "Odour of Chrysanthemums: An Early Version." Renaissance and Modern Studies 13 (1969), 12-44. Ford, Madox Ford. "D. H. Lawrence." Portraits from Life. Boston: Houghton Mifflin, 1937. Lawrence, David Herbert. "Women Are So Cocksure." Phoenix. London: Heinemann, 1936. 167-69. Lawrence, David Herbert. "To T. D. D." 7 July 1914. Selected Letters. Ed. Richard Aldington. New York: Penguin Books, 1996.

Travel Agency Management

{draw:frame} TRAVEL AGENCY MANAGEMENT HTM 1213 COURSE WORK INTRODUCTION {draw:g} MY COMPANY NAME: LOVE TOUR COMPANY SDN. BHD *SHARE HOLDER: 30% OF *BUMIPUTRA (MOHAMAND ALIZAH) TOTAL CAPITAL: RM 300,000 LOCATION: PLAZA 393 *EMPLOYEE: TOTAL* 5 PEOPLE OFFICE SPACE: 200sq LOGO DESIGN *Reasons for the above design*: Red colou*r is love, passion. This color is very shinning and striking can attract customer. * And can boost our energy. *Red is my favorite colo*u*r*. *R*epresent we give customer a good professional service ,a nice caring and friendly tour guide service. draw:frame} Reasons of Why I Choose This Location Shopping square the place for a recreation, when busy within, have any incident go, think surplus thing as people. The shopping plaza is that one lets people slow down the step, the relaxed and good time of leisure temporarily. I choose in the reason of the shopping plaza is people have information of paying attention to the travel society on the way when going shopping. Ther e are many convenient in the shopping plaza. There is Teller-Stella, there are security personnel, and crowds are numerous too. Whenever Sunday, a family is will choose to go to shopping square as their good time for recreation even more when will come out to go shopping. These customers group can attract at this moment. My major customers are students and the family is the main fact. The crowd in shopping square are students and the family mostly, and the potential customer who I want to look for. Products that tourist corporation of me introduce unique with ultralow price products and extra prize that buy one get one free that trivial RM200 can travel abroad too as the main fact. The red signboard by the products of our company will be attracted with when people come to shopping. I will select my company office in the center of shop of the middle of the first floor. All are famous of brand companies in the ground floor. In this way sight so famous-brand company or some mega-store those Focus Club of customer. Select to avoid losing more competitors on the first floor. The first floor is easier to attract to like going shopping generally, stroll around to the students of the dress boutique it with parents' customer. The cheap ground floor too of rental upstairs is numerous generally. There are a lot of facilities on shopping square, for example: The market offers ATM, have security personnel, more parking stalls. The convenient parking stall will let the customer like to come to the company personally too. The place where it is very inconvenient to choose one and park, the traffic is crowded, very far away and remote place of car park, the customer will not want to come over to the company often. Shopping have some insurance company too, bank, let staff working facility of company of me, like the customer buys the tourist insurance, the company can cooperate with neighboring insurance company. We can offer service of buying tourist insurance on behalf. {draw:frame} {draw:frame} LOVE TOUR PROMOTION PACKAGER LOCAL Package (Full Board) 3day 2 nights *LANGKAWI* package *From *RM *1*99/per pax Include 3 star accommodations and transport and 5 meal. Day 1: drive bus to LANGKAWI Day3: full day tour 3day2night Bali Family Package Day 01: Transfer in to hotel, then hotel dinner Day 02: Full Day Tour, tour visit: Barong Dance of Batubulan, Galuh Batik Factory, Holy spring water of Tampak Siring, Mount Batur of Kintamani, Sukawati Art Market shopping centre. Lunch & Dinner at local restaurant Day 03: Breakfast at hotel, transfer out to airport Reason This area location is a low income of family and small middle class family. So, the package can’t design a high standard of tour packager. The tour budget accord with low income family. LOVE TOUR OFFICE DECOR (200sq) {draw:g} {draw:frame} DECOR DETAIL At sale and reservation ticket counter station, have two table, chair and customers chair. Table color is white color. Officer chair is black color. Customer chair is red color. Staff provides information on tour highlight, pricing, flight details etc. At behind office site, have a safe box and printer and three database cases. This can prevent thief. The mirror is installed on the wall, can make the office seem more spacious. {draw:g} {draw:frame} {draw:g} {draw:g} {draw:frame} Organization Structure of Love Tour Company Organization Chart {draw:frame} The Company Has Five Employees: Two employees work in sales and plan the tour operation. One employee coordinates scheduling and reservations; One employee performs HR, billing, and office management duties; Another individual owns the company and serves as the owner. List of Qualities Sale executive Possesion of a Professional Certificate, Diploma, Advanced/Higher/Graduate Diploma, Bachelor's Degree, Post Graduate Diploma or Professional Degree in Human Resource Management, Marketing, Property Development/Real Estate Management, Hospitality/Tourism/Hotel Management or equivalent is preferable. Required language(s): Chinese, English At least 2 year(s) of working experience in the related field is required for this position. Preferably Senior Executives specializing in Hotel Management/Tourism Services or equivalent. Job role in Hotel Manager or Travel Coordinator/Agent. 1 Full-Time positions available. Applicants should be Malaysian citizens or hold relevant residence status. Travel Consultants Minimum SPM Good command of English, Mandarin and Bahasa Malaysia Knowledge in airlines ticket reservation preferred. Diploma in Travel Tourism is an advantage. Computer literate. , Age below 30 years old. Accounting Full time, †¢must possess at least a Diploma or Advanced/Higher/Graduate Diploma in Finance/Accountancy/Banking or equivalent †¢ Female aged below 30 years & computer literate †¢ Able to communicate in written & spoken Mandarin & English Requires an understanding of accounting and proficient in USB,MS Excel, database experience and GL entries.

The Theme of Appearance vs. Reality in William...

The Theme of Appearance vs. Reality in William Shakespeares Works Characters within one of William Shakespeares greatest tragic plays, Hamlet, appear to be true and honest but in reality are infested with many falsehoods and deceptions. Characters such as Polonius, Claudius, and Hamlet give an impression of a person who is sincere and genuine, but behind their masks are plagued with lies and evil. As a result of Shakespeares ingenious character development, there is a dominant and overwhelming theme that is concurrent throughout the play. The theme of appearance versus reality engages the reader to overlook apparent behavioural†¦show more content†¦iii. 78-80). Polonius contradicts this wise expression when he states, Ill silence me een here (III. iv. 4) with reference to his plan to eavesdrop on Hamlet and Gertrudes conversation. Polonius deceives characters around him to portray himself as lovin g and caring person, where in actuality is a person that lies, manipulates, and eavesdrops. Claudius also exemplifies the appearance versus reality theme, by the fact that appears to be kind and gentle. In actuality, he is using his kindness and gentleness as a mask to cover up the malicious murder that he so violently committed. Claudius through out the play feels guilt for action, and thus tries to repent for his sin in Act III, Scene iii by praying. In his prayer he mourns, My fault is past. But, O, what form of prayer / Can serve my turn? Forgive me my foul murder? (III. iii. 52-53). In this scene Claudius is not clear on what to feel. He struggles to get out his prayer, because he is unsure if he will be forgiven. He wants to repent for his sin, but he knows that he cannot because he is not truly sorry. In Act III, Scene iii Claudius lists some reasons why he asks for forgiveness. He states, Of those effects for which I did the murder / My crown, mine own ambition, and my queen (III. iii. 55-56). Claudius realizes that externally he wants to seek forgivenessShow Mo reRelatedAPPEARANCE vs. REALITY IN THE PRINCE AND HAMLET1614 Words   |  7 Pages3. Reality and appearances, or if you prefer, being and acting, are important themes for both Machiavelli and Shakespeare. Why? How do their perspectives on this subject agree or differ? APPEARANCE vs. REALITY IN THE PRINCE AND HAMLET One of the most fundamental questions in philosophy is the appearance vs. reality. We find ourselves asking the question of what is genuinely real, and what is viewed merely as just an appearance, and not real? It becomes difficult when we assume there isRead MoreOthello Essay, Appearance vs Reality1175 Words   |  5 PagesThroughout history there has been a general understanding that appearances can be deceiving. 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